In this comprehensive communications resource for lawmakers and law enforcement officials, Cook, police chief of a Fort Worth suburb, shares through personal experience the importance of communication with the media and strategies for doing so effectively. Delving into the ever-changing avenues through which people receive information (social media, news media), and exploring specialized topics like crisis management and the “organizational commitment” it takes “to fully realize transparency while working with media,” Cook highlights both the why and the how of which build up a positive relationships with reporters, media orgs, and the average citizen. Noting his belief that police officers “have an inherent distrust of the media,” Cook works to demystify the press, making the case that, because media has such influence in communities, “We must work together, even during adverse stories.”

This clear, concise guide is an informative resource to building relations with media while responsibly keeping the public informed. Writing with practical clarity and some passion, Cook tethers the importance of informing the public to communicating effectively with and through the media, highlighting “media terms worth knowing” and the importance of “soft skills” such as “proper etiquette when writing an email” or “having tough conversations with journalists.” The result is a clear-eyed, upbeat playbook, loaded with practical tips.

Tips such as maintaining eye contact during conferences, having a prepared exit strategy, and trying not to “spin” offer clear dos and don’ts for building trust, image management, and moving the “narrative” along during critical moments. Cook acknowledges that media relations can always be tricky, but this guide explicates actionable steps that bridge the gap between law officials, the media, and the public.

Publishers Weekly says, “Practical, upbeat guide to media relations and comms for law enforcement,” and marks this book as an EDITOR’S PICK.

Cover: A | Design & typography: A | Illustrations: – Editing: A | Marketing copy: A