Chief Cook recently completed a three-day police-media relations class at the Institute for Law Enforcement Administration in Plano, Texas. Over two dozen participants learned a variety of contemporary topics related to brand management, basic and advanced PIO skillsets, video production, graphic design, podcasting, and critical incident management. Each October, Chief
Chief Christopher Cook finished a grueling two-year block of instruction that was legislatively mandated for all police chiefs across the State of Texas. The Texas Police Chiefs Leadership Series, managed by the Law Enforcement Management Institute of Texas, is a 40-hour block of instruction that contains relevant and legislatively mandated
The Nonfiction Author’s Association recently awarded The Art of Strategic Communication the highest book award, a Gold Winner, in the most recent book awards. “A guidebook for anyone in the law enforcement field. The author is very experienced in the field, and this is relayed in the book in a
Cook, a suburban Texas police chief and instructor, offers advice on how to craft messaging that puts law-enforcement, public-safety, and government agencies in the best light. The author has instructed thousands of people on various aspects of media relations as a social-media guru and PR specialist. However, when he graduated
In this comprehensive communications resource for lawmakers and law enforcement officials, Cook, police chief of a Fort Worth suburb, shares through personal experience the importance of communication with the media and strategies for doing so effectively. Delving into the ever-changing avenues through which people receive information (social media, news media),
Veteran reporter Shaun Rabb sat down with Christopher to discuss the new book and what he hopes that other leaders across the law enforcement profession will get out of the materials. To view the video news coverage, https://youtu.be/pNfmQJYb5m0
